Russian-Ukrainian War, Innovation, Creative Imitation & Sustainable Development

The Russian-Ukrainian war shows a rapidly (and a long-term, probably) worsening outlook for the world economy, that will change specifically the European sustainable development. In addition to COVID-19's tremendous impact on global economies, the Russian-Ukrainian war is producing a new major economic shock, pushing the biggest global corporations towards an outburst of the basic drivers of global capitalism: Health;Energy;Food;Communication. In the current state of play of market globalisation (Network Globalisation), a company's profit and development objectives are induced to target R&D spending on innovation policies in which the boundaries between imitation and innovation are fluid, and anyway dominated by shortage management policies.

Covid-19: Prospering Industries & Oversize Management

With COVID-19, many businesses have failed, while other industries and corporations have seen profits increase, and are likely to continue to do so postpandemic, in line with the trend of the oversize economy. Coronavirus 2019 has caused a major economic shock, in addition to its tremendous impact on global health, pushing the biggest corporations towards an outburst of the new, basic drivers of global capitalism (Health;Energy;Food;Communication). That is, the pillars of global competition that start from an oversize management in order to fix the competitive landscapes of large corporations.

Ouverture de 'Covid-19. Management Perspectives' *

The COVID-19pandemic is a complex, disruptive event with many impacts beyond those related to health, national economies and global competition. While many worldwide companies were challenged to survive, the pandemic also presented many development opportunities for the long-term. The digital transformation, accelerated by the Covid-19 pandemic, require new skills (OECD, 2020) informed by greater attention to the applied ethics of responsibility. Moreover, the development of the pandemic has generated an acceleration in a process of change in consumer behavior. Many businesses around the world have become aware of having to reconsider their market relationships starting from marketing channels, the use of marketing channels, from multichannelling, to omnichanneling, to metachannelling.

Global Competition & State Intervention. The Genesis of Japan's Motorcycle Global Leaders: Honda, Suzuki, Kawasaki & Yamaha

Across Europe, businesses and policy makers are now worried about the future of industries dominated by U.S. and Chinese companies. Since the financial and economic global crisis in 2007, Western industrialized countries have experienced a return to stronger state interventions in the business. States, which had previously been reluctant to intervene, implemented interventions to support individual companies or adopted industrial measures for whole sectors. Moreover, the pandemic has driven Asian countries to double down on the tradition of state intervention. The specific causes of the coronavirus global recession, however, impose a radical and targeted solution. Governments should enter key-sectors and cover directly wages and maintenance costs for critical businesses facing shutdown. In this context of Government s direct involvement in global business, it is very useful to remember the lesson from the genesis of Japans motorcycle global leaders: Honda, Suzuki, Kawasaki and Yamaha.

Ouverture de 'The New European Industrial Strategy: Institutions and Governance' *

Since the financial and economic global crisis of 2007-2008, western industrialized countries experienced a return to stronger state interventions in the business, which are considered as the most important answer to the new rules of global competition and oversize economy. After forty years of tendencies towards the second way of seeing the function of the State in the economy, both the financial crisis of 2007-2008 and the pandemic of 2020 have rediscovered the thaumaturgical value of the Keynesian approach, which is adopted in all Western countries, with impressive support plans for the real economy The transition period towards a great structural change through the new European strategy based on developmental industrial policies needs a complex and multilevel European governance, based on the construction of a coherent inter-institutional governance of the public governmental filiere. In particular, regions and cities can compete in global markets for attracting investments, tourists or residents through appropriate place marketing policies.

Ouverture de 'The New European Industrial Strategy: Companies and Territories' *

Europe needs an investment, employment and innovation strategy for new productions driven by the new needs of European citizens. The economic recession of Covid 19 is determined by a collapse in aggregate demand and requires the relaunch of public but also private investments that increase production capacity and diversification towards the new productions required by the needs of European citizens. The increase or the fall of the final demand for private consumption and investments tightly interact with the innovation and investments plans of the companies, with employment changes and with the impact on the natural and physical environment and on the citizen's quality of life. The international decline of Europe, especially of the Southern Eurozone, relate to a high loss of competiveness, which results from the absence of a common industrial policy, and, on the other side, from the growth of global firms. To address the new problems arising from the structural growth crisis that has characterized European countries in recent years, aggravated by the advent of the recent pandemic, however, a radical change in perspective is needed, giving the territory a new role.